Extensive childhood experience with Pokémon suggests eccentricity drives organization of visual cortex

Stanford researchers put adults in brain scanners and showed them Pokémon. People who had played the Game Boy games for hours as children had a distinct patch of visual cortex that responded to Pokémon more than to other images.

Because kids held the Game Boy at a fixed distance, the Pokémon always landed on the same part of the eye, which helped answer a real question about how the brain organises what we see.