Can a fake medicine work better if it stings?
How side effects can improve treatment efficacy: a randomized trial
A fake painkiller spray that tingled a bit worked better than one that didn’t feel like anything.
Ig Nobel 2024
Volunteers were told they might get a strong painkiller nasal spray before some heat-pain tests. In fact, none of the sprays contained painkiller: some had a pinch of chilli extract to cause a mild burning feeling, and others were just salt water.
The sprays with a side effect led to less pain than the plain ones. A little tingle seems to whisper “this is definitely working”, and the brain’s own pain-dampening system listens.
If it stings a bit, your brain assumes it must be serious medicine.